Get excited – CREB® has joined the Canadian Real Estate Association’s (CREA) Radio Co-op Advertising Campaign! This new partnership launches April 3 and is designed to increase positive publicity for our members.
Who the ads target:
CREB® members will gain increased exposure through local radio ads, while leveraging a nationally recognized ad campaign.
The ads target first time home buyers and sellers who have not yet chosen to use a REALTOR®. The primary demographic is ages 25-54, with a focus on the first time buyers demographic ages 25-35.
For their part, CREA will supply ads that align with national promotions of the REALTOR® brand. Their “No Regrets” campaign uses humour to highlight DIY buyer or seller regrets that could be avoided by working with a local REALTOR®. CREA has run this award-winning campaign for the last three years due to its high success rate.
Where the ads will air:
Local radio ads will start on Monday, April 3 and run for four weeks in Calgary, Okotoks, High River and Airdrie. Members can expect to hear the ads on X92.9, 96.9 JACK FM, XL 103 FM, Country 105 and WILD 953. These stations were selected based on the high per cent of listeners they have in our target demographic.
- Promote the benefits of using a REALTOR®’s expert knowledge to mitigate risks in buying and selling;
- Align with CREA’s national television, print and banner ads; and
- Leverage mass communication channels to mention CREB® and its REALTOR® members who serve Calgary and area.
Click here to check out one of the new spring radio ads.
For more information on the CREA Radio Co-op Advertising Campaign, visit REALTORLink®.
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