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Midyear strategic review

Mar 2, 2018

Year-end strategic update

An inclusive and focused strategic plan is a core contributor to CREB®’s high-performance success. Regular pulse checks on performance are also a must. 

CREB®’s Board of Directors is pleased to report on successes as of year end.  To learn more, please explore our 2017 year-end report.

Here are a few notable outcomes: 

  • CREB®’s Charitable Foundation celebrated 30 years of giving with Investing in Hope, awarding a total of $300,000 in grants to Inn from the Cold, Kids Cancer Care and Made by Momma;
  • Commitment to continuous development was emphasized with 3,615 learners moving through 161 classes;
  • In the fall BOD election, 1,727 members casted 5,975 votes, which represented a 35 per cent voter turnout. This was a 15 per cent increase from last year; and
  • CREB® hosted the Courageous Conversations Mayoral Forum, which saw Calgary’s top three mayoral candidates discuss a variety of issues before 150 members. 

About our strategic plan 

2017 was the last year of a strategic cycle for CREB® and January 2018 saw the launch of our new 2018-2020 Strategic Plan.

What’s new in 2018-2020?

  • A mission and vision statement that reinforce our focus on members and their needs; and
  • Five priorities that guide effective decision-making and investments.

member wheel

This wheel provides easy reference on our five new organizational priorities: members, people, internal systems, financial and stakeholders.

Our priorities define our future focus, how we craft our business plans, lay the foundation for our budget and inform future progress reports to you, our members. 


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This is a private CREB® member area. This publication and all editorial content, including the CREB®Chat column, is intended for member use only.

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