The simple fact is that our commitment to driving business results includes regular assessment of our organizational structure and any necessary change to enable deeper success. This is how we create new synergies where they didn’t exist before and keep working to drive an exceptional member experience.
Recent completion of such an assessment highlighted an opportunity to enable more nimble response to external influences and deliver a richer experience in doing so.
As a result, effective immediately, three of CREB®’s teams have been realigned under the leadership of Robyn Baran, whose role has been redefined to that of Director, Member Experience.
As team lead, Robyn brings significant skill to the position, including considerable real estate and regulatory knowledge. She’s also a positive force for the new member-mindset, where training comes before compliance, customer service before cost, and community before competition.
To deliver, Robyn will provide direction and support to a talented cast of leaders, including:
- Ryan DeLuca—Manager, Member Practice: An experienced professional with deep real estate and regulatory knowledge. Ryan and his team of Member Compliance Officers will continue to provide practice and compliance guidance to CREB® members;
- Frank Ventura—Manager, Member Support: An experienced customer service delivery professional. Frank and his team of Help Desk and Member Service Centre representatives will continue to provide timely assistance and troubleshooting support; and
- Manager—Member Training & Events: This position is not yet filled, but will be responsible for providing valuable professional development opportunities and memorable CREB® events.
This realignment was also achieved without additional expense to CREB®’s bottom line, which we achieved using effective organizational design principles—hence, customer service before cost.
Our people structure is now fully aligned to optimize CREB®’s strategic plan, so we can deliver on our high-performance goals and ensure members are supported along the way.
The people and the priorities—it’s all part of a new member experience. Welcome to CREB® 2.0!
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