Helpful. Professional. Supportive. These are just a handful of terms used to describe CREB^® by members who participated in our 2020 membership survey.

An astounding 42 per cent of members shared their valuable opinions. The response rate tells us that members care about the direction of our organization and value the services CREB^® provides.  

Here are some key highlights:

• We held the line on general member satisfaction.
• Members feel more closely connected with CREB^® and our services than ever before as evidenced by improvement in all engagement scores:
  • CREB^® provides high quality services – up 3%
  • My CREB^® membership is valuable – up 1%
  • CREB^® is committed to serving my needs – up 4%
  • CREB^® understands my needs – up 5%
  • I feel that I am important to CREB^® - up 5%
• Members ranked their top 5 services and benefits as:
  • Matrix™
  • Technology tools
  • HelpDesk
  • Market data, and
  • Enforcement of/compliance to our rules
• Customer service continues to be considered a core strength for CREB^® with 90% of respondents being satisfied and very satisfied with the service they receive.

The way forward

We surveyed, you responded, now it’s our turn to deliver.

On top of some hard numbers, members also provided us with a goldmine of open-ended responses, which we will be delving into in the coming weeks. From this we anticipate solidifying opportunities to drive continued engagement and dynamically meet your needs.

Thank you for your participation in the survey and helping to shape your association.