Our MLS® System is the undeniable centrepiece of the REALTOR® value equation, but true competitive advantage is found just beyond the traditional value set, which extends to major change and leading through ambiguity for the benefit of members and the collective real estate industry – hence the courageous transition to Pillar 9™.
CREB® operates in this value-creator zone (from our mission, vision and values) by adding layers of well-planned, well-crafted products and services that purposefully enhance member value. These are core strengths that come from our volunteer leaders and our people who reinforce our culture over time from within.
Structurally, CREB® members benefit from a strong governance framework. Our accountability structure ensures rich strategic planning, prudent fiscal management and consistent delivery against policy standards.
This can be dry reading, but is nonetheless powerful in terms of how it translates into strategic thinking, from which we set the parameters for organizational direction and deliver member value based solutions.
Indeed, the wolf is strong because of the pack.
Post-migration to Pillar 9™’s MLS® System, members will continue to benefit from an assortment of core business tools like SentriLock and ShowingTime™, education and compliance programing, housing data and statistics, REALTOR® Community Foundation membership, CREB®’s Critical Illness Benefit Society (CIBS), knowledgeable member support, and a spectrum of digital products, pro photos, 3D listings and graphic design services, to name a few.
These are tangible features of CREB®’s evolving value proposition, supported by many intangible assets associated with innovation, partnerships, capabilities, service and REALTOR® brand value.
Taken together, it’s a compelling value equation for a new real estate environment.
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