Bold, strong and well balanced. Like a fresh cup of coffee, CREB^®’s new strategic plan will energize and invigorate our journey over the next four years.

Our 2022-2025 strategic plan has been developed through a robust blend of member, staff, leadership and industry insight, which was brought forward to our strategic planning session this past May. Taking effect Jan. 1, 2022, the new plan will build on the advancements made in our current plan, define our organizational direction and renew CREB^®'s commitment to member value.

Through this strategic framework, our diverse membership of REALTORS^® will be empowered to deliver exceptional value to their clients. Members can expect to see the full plan this fall, but here are some highlights:

• Ensure a safe, healthy, diverse and equitable environment for our people to thrive in.
• Encourage continuous improvement that ensures consistency, efficiency and reliability throughout CREB^®.
• Advance our application of the ‘environmental, social, and governance’ accounting framework.
• Directed advocacy to generate measurable benefits to members.
• Move forward on the concept of One Alberta Membership for CREB^® members.

We can hardly wait to share the four-year plan with you, so please keep your eye out for the full report coming this September.

If you have any questions, please send them to CREB^® Chair Lorna Hamm or CREB^® President and CEO Alan Tennant.