Making a great first impression is imperative to building relationships and success.

You’re in full control of that impression in person, but have you considered how to make a great first impression online?

The Canadian Real Estate Association (CREA) recently announced its new REALTOR.ca profile video feature, which supports the display of About Me and About Us videos on REALTOR.ca profile pages. This new feature allows REALTORS^® to promote themselves, the professional services they offer and their teams.

Now more than ever, REALTORS^® need to market themselves effectively to stand out, and leveraging video is one way to highlight their skillset and value to potential clients. In addition to active listings, REALTOR^® profile pages are an important tool for members to showcase professional designations, a photo, languages spoken, testimonials, social media links and contact information. 

According to data from the National Association of REALTORS^®, 70 per cent of consumers only contact one agent during their home buying or selling journey. Additionally, due to the disruptions created by COVID-19, there has been a dramatic increase in consumption of video and multimedia content among real estate consumers. 

Optimize your REALTOR.ca profile page by taking advantage of this new video feature!

To help get you started, check out this REALTOR.ca profile video guide.

If you have any questions, please contact CREA’s Member Experience Centre by email at support@CREA.ca or by phone at 1-888-237-7945.