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CT ShowingTime April 2022

Apr 26, 2022

Status quo for ShowingTime™

By CREB®

Early last year, we heard you loud and clear when we all learned that ShowingTime™ was purchased by Zillow, and we certainly heard your concerns about the potential impact that could have in the future.

With your concerns in mind, we announced we would move away from ShowingTime™ in favour of a comparable tool that didn’t come with larger ownership concerns.

Then, Pillar 9™, in partnership with supporting boards, launched a member task force. Together, we did our best to source an alternative replacement tool. While SentriLock’s SentriKey Showing Service® did launch for a brief period of time last year, we identified that it was lacking key features and was not adequate for the sophisticated business needs of our members.

Until an alternative showing tool can deliver what our members want and need, we will maintain the status quo with our current showing tool, but on terms that work best for our members. We know that high quality business tools make you more valuable in a competitive marketplace.

That being said, CREB® has made the decision to maintain our relationship with ShowingTime™ as the showing service provider for CREB® members. We have entered into a two-year agreement with ShowingTime™, which will ensure our members have the best business tool for showing management on the market.

We remain optimistic we will eventually provide our members with a showing tool that is a direct extension of our key box system, but not until that product meets our standards.

We are proactively managing data integrity and have purposefully incorporated terms in our direct agreement with ShowingTime™. We have confidence this contract will give members the features they value with data confidence while we assess the landscape for the long term.


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This is a private CREB® member area. This publication and all editorial content, including the CREB®Chat column, is intended for member use only.

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