REALTOR.ca’s brand trust and awareness among Canadians continues to grow; in 2021 the site experienced its most significant traffic increase to date. 

The number of visitors to REALTOR.ca increased 53 per cent over 2020, with traffic reaching a new milestone of more than half a billion visits, by 111 million visitors.

As detailed in their latest insights report, the substantial growth in traffic seen in 2020 persisted throughout 2021 and was particularly strong early in the year. On the other hand, the supply of listings continues to dwindle with even fewer available listings for sale on the market compared to last year. As real estate supply remains tight, there is a continued imbalance between supply and demand.

Despite already being the leading real estate platform in Canada, REALTOR.ca saw a 23 per cent rise in market share in 2021, increasing to encompass almost 50 per cent of all activity in the Canadian real estate industry for similar platforms.

As a result of REALTOR.ca’s brand recognition, most website visitors (42 per cent) come directly to REALTOR.ca to begin their property search. Overall, the amount of direct traffic to REALTOR.ca is 16 per cent higher when compared to the proportion of direct visits to other real estate websites.

Click here for the full report.