Our spring REALTOR® brand campaign launched on May 13, with the goal of generating awareness through impressions served and driving traffic to creb.com. Check out the results of the digital ad campaign.
Campaign reach
The digital advertising campaign ran on Meta platforms (Facebook and Instagram) and targeted millennials, who represent the largest group of first-time homebuyers and sellers that are beginning their home search online.
The digital ads had a total of 1,120,979 impressions and reached 154,080 users. This means each user was served the ad an average of 7.28 times.
We saw a total of 3,635 clicks on the ads, driving users to the Consumer Hub on creb.com. As a result of the campaign, we saw a strong year-over year increase in page views from spring 2022 to spring 2021:
- Buyer Resources page: 65% increase in pageviews
- Value of a REALTOR® page: 103% increase in pageviews
- Consumer Hub: 225% increase in pageviews
- Seller Resources page: 964% increase in pageviews – our top performer in the spring sellers’ market
Home seller ad
Homebuyer ad
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Fall campaign
The value of a REALTOR® goes beyond the homebuying and selling experience – CREB® REALTORS® are making a difference in the communities where they live and work. This fall, our REALTOR® brand campaign includes digital advertising and a community investment feature story in the homebuyers’ section of the Calgary Herald. Read more about the fall campaign here.
Your feedback in action
In CREB®’s latest member satisfaction survey, we heard that promoting the value of a REALTOR® is important to you.
Gathering member feedback is an important part of CREB®’s ongoing marketing efforts to grow the REALTOR® brand. If you are interested in joining a focus group to help shape future promotional efforts, please contact Sara Elkadri, Communications Advisor, at sara.elkadri@creb.ca.
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