In 2024, CREB®'s advocacy efforts, bolstered by our consulting partner Canadian Strategy Group (CSG), focused on positioning REALTORS® as trusted experts and CREB® as the go-to resource for housing-related insights and policy advice.
Municipal advocacy: Building trust and influence
At the municipal level, CREB® made significant strides in advocating for Calgary's REALTORS® and their clients. Early in the year, CREB® took a firm, data-driven stance against blanket rezoning proposals during City Council's public hearing. The presentation delivered by CREB® was praised for its clarity and professionalism, reinforcing CREB®'s reputation as a credible voice on housing policy.
Building on this, we prioritized relationship-building with city administration and councillors, focusing on fostering dialogue and trust. Key initiatives included:
- Ward-specific YYC Real Estate reports: Distributed quarterly to each councillor and the mayor, these reports kept housing issues at the forefront and showcased REALTORS®' deep understanding of the market. Distribution was followed up with phone calls to establish and reinforce relationships, for a total of up to 30 touch points with civic leaders each quarter.
- Strategic engagements: Through one-on-one meetings, CREB® re-established connections with councillors and their staff, including senior aides to Councillors McLean, Wyness, Mian, Dhaliwal, and Wong. These meetings emphasized CREB®'s value as a reliable resource for housing data and policy insight.
- Collaboration with city administration: CREB® engaged in a productive meeting with Debra Hamilton, General Manager of Planning & Development Services, and her team. Topics ranged from blanket rezoning and land area plans to affordable housing strategies, emphasizing shared goals for a balanced housing market.
This year’s efforts have already shown results, with councillor staff regularly seeking CREB®'s input on housing issues such as short-term rentals and market trends.
Provincial and federal advocacy: Extending our influence
While municipal advocacy remained a priority, CREB® also maintained a strong presence in provincial and federal dialogues. Highlights included:
- Provincial policy insight: CSG provided valuable intelligence on legislative and regulatory developments affecting Calgary's housing landscape. This included support for meetings with the Minister of Service Alberta and Red Tape Reduction.
- Representation at key events: GRSC members participated in CREA’s PAC Days and AREA’s Government Liaison Days, amplifying Calgary REALTORS®' voices at both provincial and national levels.
Advocacy as a member-centric service
Advocacy is a cornerstone of CREB®'s commitment to its 8,400+ members. Through strategic outreach and collaboration, the GRSC has reinforced REALTORS®’ importance in shaping housing policy and creating positive change.
As we move into 2025, CREB®'s advocacy will adapt to the evolving political landscape, particularly with the upcoming municipal election in October, and continue to strengthen our relationships with key stakeholders to ensure REALTORS® remain central to Calgary's housing conversations.
Get involved
The GRSC is always looking for members who are passionate about advocacy. If you're interested in joining the team or learning more about how you can contribute, contact volunteer@creb.ca
CREB®'s advocacy work is a collaborative effort shaped by the input and expertise of our members. Thank you for your ongoing support in making a difference for Calgary's housing industry.
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