Event Details:
• Date: Friday, November 22, 2024
• Time: 10 a.m. to 12:30 p.m.
• Location: CREB® Campus
• Speaker session: Protecting and Respecting Intellectual Property and Copyright in Real Estate
• Presenter: Laura MacFarlane, Field Law
In this insightful session, you will:
• Understand how much liability REALTORS® carry when using photos and videos whose source can’t be verified
• Discover ways you can protect your content
• Learn how to mitigate legal risks and what to do if you suspect someone is reusing images or intellectual property without the right permissions
Key takeaways:
• What parts of copyright law applies to REALTORS®
• Why it’s important to know the source of a photo/video before using it
• What the difference is between intellectual property and trade secrets in real estate
• Knowing when content belongs to you and how to protect content that is yours
• What a REALTOR® should do if they are accused of using content without permission
About the speaker:
Laura MacFarlane is a Calgary-based partner with Field Law, the practice group leader of the firm’s Intellectual Property and Technology Group, a Registered Canadian Trademark Agent, andan active member of the firm’s Insurance, Labour + Employment and Dispute Resolution groups.
When assisting intellectual property clients in her capacity as a trademark agent, Laura’s work in clearing, protecting and commercializing her client’s brands and managing their trademark portfolios spans a wide range of industries, which often includes technology, consumer goods, heavy industrial machinery, lifestyle brands, food, beverage and restaurants, among others.
Why attend?
• Professional development: Enhance your skills and knowledge
• Learn from an expert: Gain valuable insights from Laura MacFarlane on copyright law
• Interactive Q&A session: Get an edge over your competition by having your questions answered by a subject matter expert
• Network with peers and industry partners: Build connections with like-minded REALTORS® and local businesses in a professional yet relaxed atmosphere
• Enjoy the event: Socialize while enjoying tasty brunch and cocktail pairing stations, as well as non-alcohol options
• Explore the Campus: Tour the newly renovated CREB® Campus and explore the new space
Don’t miss this unique opportunity to start the day right: learn, network, and enjoy a memorable morning with your peers. Sign up and secure your spot today!
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