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cocktails and compliance

Nov 5, 2024

Learn how to protect your content and advertise properly

By CREB®
Join us for another round of Cocktails & Compliance on Nov. 22! In this free networking event, you’ll learn how to protect and respect intellectual property and copyright in real estate, as well as connect with like-minded REALTORS®

Event Details:

Date: Friday, November 22, 2024

Time: 10 a.m. to 12:30 p.m.

Location: CREB® Campus

Speaker session: Protecting and Respecting Intellectual Property and Copyright in Real Estate

Presenter: Laura MacFarlane, Field Law

In this insightful session, you will:

Understand how much liability REALTORS® carry when using photos and videos whose source can’t be verified

Discover ways you can protect your content

Learn how to mitigate legal risks and what to do if you suspect someone is reusing images or intellectual property without the right permissions

Key takeaways:

What parts of copyright law applies to REALTORS®

Why it’s important to know the source of a photo/video before using it 

What the difference is between intellectual property and trade secrets in real estate

Knowing when content belongs to you and how to protect content that is yours

What a REALTOR® should do if they are accused of using content without permission

About the speaker: 

Laura MacFarlane is a Calgary-based partner with Field Law, the practice group leader of the firm’s Intellectual Property and Technology Group, a Registered Canadian Trademark Agent, andan active member of the firm’s Insurance, Labour + Employment and Dispute Resolution groups. 

When assisting intellectual property clients in her capacity as a trademark agent, Laura’s work in clearing, protecting and commercializing her client’s brands and managing their trademark portfolios spans a wide range of industries, which often includes technology, consumer goods, heavy industrial machinery, lifestyle brands, food, beverage and restaurants, among others.

Why attend?

Professional development: Enhance your skills and knowledge

Learn from an expert: Gain valuable insights from Laura MacFarlane on copyright law

Interactive Q&A session: Get an edge over your competition by having your questions answered by a subject matter expert

Network with peers and industry partners: Build connections with like-minded REALTORS® and local businesses in a professional yet relaxed atmosphere

Enjoy the event: Socialize while enjoying tasty brunch and cocktail pairing stations, as well as non-alcohol options

Explore the Campus: Tour the newly renovated CREB® Campus and explore the new space

Don’t miss this unique opportunity to start the day right: learn, network, and enjoy a memorable morning with your peers. Sign up and secure your spot today!

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This is a private CREB® member area. This publication and all editorial content, including the CREB®Chat column, is intended for member use only.

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